You can have the perfect logo, a beautiful website and even a prime location. But if no one knows who you are or more importantly, why they should trust you… you’re still invisible. That’s not a marketing problem. It’s a public relations problem.

And it’s exactly where Dr. Bridget Flickinger found herself.

Everything was seemingly in place when she decided to open a second location for Bloom MedAesthetics in a new market. As a ER doctor turned aesthetics provider, she had grown her medical expertise and built a a thriving practice.

But in this new market? She was starting from scratch.

So, instead of just posting about a new location on social media, she invested in an announcement PR strategy that positioned her as the go-to expert and gave her business the newsworthy attention it deserved.

This our story of how Avanti Communications supported her in this goal.

From Unknown to Unmissable: Here is How We Did it

We didn’t just apply our PR announcement formula which includes a press release, social media posts, website copy updates… we went deeper.

We identified the topics Dr. Bridget truly wanted to express and the perspectives that mattered to her and her patients right now.

Dr. Bridget’s mission at Bloom MedAesthetics has always been about creating a stress-free, welcoming environment where women’s personal aesthetics are the priority. She saw firsthand the difference between procedures performed by professionals who genuinely care and those offered by companies that aren’t invested in their patients. That care and attention is what drives everything she does.

We built her point of view around that mission, with a specific focus on aging.

With her ER background, she wasn’t just another aesthetics provider, she had real medical insight into women’s health, aging, and the treatments dominating headlines. She understood what women were going through, both physically and emotionally.

In our 90-day focused strategy, we planned a timeline that included building her speaker profile to support the announcement of the new location and centered on topics that resonated with her ideal clients: women navigating confidence, health, and change as they age.

A national placement in Authority Magazine

We landed her a bylined article in Authority Magazine touching on a very timely topic and shared it with her network: “What Women Over 40 Need to Know Before Considering Weight Loss Drugs.”

The article not only shared her expertise on a timely topic and announced the new location, but it also delved into stories from the trenches, giving readers an opportunity to learn more about her experience, her journey from the ER to aesthetics, and the real conversations she has with patients navigating these decisions.

The writer also gave us the opportunity to submit a video to accompany the piece, which was optional but we saw it as a great added opportunity. It allowed Dr. Bridget’s authentic voice to come through in a way that text alone couldn’t capture. That kind of multi-dimensional presence is what turns a good placement into a memorable one.

A local TV interview on WTAJ-TV

We shared the location announcement with the producers of WTAJ TV, who brought her on to share her insights with their local audience, reaching 285,520 households. You can read the full story and watch the interview here.

This was Dr. Bridget’s first time on TV, and she was understandably nervous. We paired her with Happy Valley Hannah, a local and trusted media-trained influencer she’d worked with before, to accompany her on air.

This wasn’t just about making Dr. Bridget more comfortable, this was also a strategic move on our part. It gave us the opportunity to showcase her as the expert while bringing an actual patient along, which added even more credibility. Viewers didn’t just hear about the results—they heard the patient’s experience firsthand, and watched the trust between provider and client play out in real time.

That’s the kind of investment of time into visibility that builds belief. But we didn’t stop at media placements.

We embedded Dr. Bridget and her lead esthetician into the community. We researched local events and identified opportunities where her ideal clients were already gathering. Together they attended Flow with Purpose, hosted by Girls Night Out, Altoona Inc., and Arya Yoga Studio at Levity Brewing Co., right in the heart of their new location.

That single event led to a partnership opportunity with Arya Yoga Studio to host a Bloom-sponsored workshop, where Dr. Bridget got to speak on aging and women’s health to a room full of women who became not just aware but connected to her.

We also drafted a speaker proposal for The Central PA Conference for Women on the topic: Unstoppable at Any Age: Confidence, Success & Thriving Through Change. She was accepted. One more step forward to bigger stages in the state.

We included influencer relationships to connect with the community.

When we found there weren’t many notable influencers directly in the new location’s market, we expanded our scope to all of Central PA. We connected Dr. Bridget with Charlize Beniquez, a Penn State diver; Josh Karnes, a Penn State gymnast heading to the Olympics; and Katie Feeney, a Penn State sports announcer who went on to work at ESPN.

Dr. Bridget moved forward with working with Charlize Beniquez, a Penn State diver. We collaborated with Charlize to showcase Bloom’s laser hair removal services, something her younger audience was actively interested in. While the topic shifted from aging and women’s health, we kept the focus on what mattered most: trust and confidence in the Bloom team.

All of that happened in 90 days. That’s presence that pays.

Real credibility that translates into trust which then translates into opportunity.

Here’s what most professionals miss: marketing can get you seen but PR gets you believed. Graphics, ads, social media campaigns while those are important, they’re not enough if you’re ready to be recognized as a leader in your field.

We don’t promise media hits. We promise a public relations strategy.

That means we’re building your authority from multiple angles: identifying your unique point of view, crafting your speaker profile, pitching you to media and events, embedding you in your community, and creating partnerships that position you as the expert. Some of those efforts result in placements. Some result in relationships. All of them result in presence—the kind that opens doors and creates opportunities you can’t buy with an ad.

It’s the missing piece that most agencies don’t handle, and it’s what separates professionals who are known from those who are trusted.

When working with established professionals like Dr. Bridget, our strategy always leans into thought leadership, ensuring their voice is heard in the places that matter.

For professionals with real expertise: healthcare providers, consultants, specialists, even c-suite executives—this is what separates “another option” from “the obvious choice” in working directly with you, your company or your organization.

I have created the Presence That Pays package to expand this work, and I’m taking on new clients right now. I’m looking for professionals who are ready to step into their authority and be known. People who have the expertise, the credibility, and the willingness to invest in building a presence that elevates their career or business.

If you’re already working with an agency handling your graphics and ads, this is the piece that takes it further and we are happy to join the team.

If you’re doing it on your own and know something’s missing—well then, this is it.

You can reply directly to this email and we’ll set up a time to talk about your goals and whether Presence That Pays is the right next step for you.

You can also learn more at https://avanticomms.com/for-professionals/.

I want to work with you to show you how this approach can support and elevate your career or business in ways marketing alone can’t. Let’s get to work!